Freelance copywriter (Leeds, West Yorkshire)
27 years of delivering copywriting services in Leeds and across the UK
Are you getting real value from your copywriting? Is your copywriting generating as much business as it should? Creative Copy Copywriting Services is run by a UK copywriter with over 27 years' experience of delivering order-generating copywriting services. My copywriting is powerful, engaging and extremely cost-effective - exactly what great copywriting should be.
27 years of delivering order-generating copywriting services
When the competition is fierce, you want powerful copywriting that gets response - FAST. You also need a UK copywriter that really understands your audience and the kind of psychological triggers that persuade them to act.
I'm Bev Osborne, an experienced copywriter based in Leeds, West Yorkshire, UK. Over the past 27 years, I've produced hard-hitting copywriting services for a universal range of brands and businesses - organisations that demand uncompromising standards and outstanding results.
No matter what your product or service, and regardless of how competitive your market, I have the hands-on experience to deliver copywriting services that generate orders - quickly, to brief and at an affordable price.
Effective copywriting services
My copywriting works because it's based on proven direct response principles. I've worked as a copywriter in some of the UK's top advertising and direct marketing agencies including what was, in its day, arguably the #1 direct marketing agency in the UK headed up by the 'grande dame' of the direct marketing industry: Judith Donovan.
As a full-service copywriter and especially as a direct response copywriter, I know what works and what doesn't - plus all the copywriting 'tricks of the trade' that translate your thinking into dynamic copywriting that gets results.
So if you're looking for an effective, experienced copywriter for your next copywriting project, go for experience. You'll be surprised at just how affordable it is!
Get a copywriting quote. Contact me by clicking here. Alternatively send an email or call 0113 266 5785.
Why use me?
Powerful copywriting gets noticed. Powerful copywriting generates orders. Powerful copywriting pays for itself over and over in terms of new or repeat business. Creative Copy Copywriting Services is run by a copywriter with 27 years' experience of writing powerful, affordable copywriting that gets results.
Not all copywriters are the same
Not all copywriters have such depth and breadth of experience. Not all copywriters have learned their trade in some of the UK's top advertising and direct marketing agencies, copywriting for leading brands.
Why not browse through this website to see why scores of organisations return to Creative Copy Copywriting Services time and time again for low cost, high impact copywriting? Then click here for a highly competitive quote.
A Yorkshire copywriter offering a UK-wide service
As a Leeds-based copywriter I provide copywriting services for businesses across the UK, from London to Edinburgh, Belfast to Liverpool. I also work for organisations in Europe, Canada and the United States. So whether you're looking for copywriters in Yorkshire, Lancashire or Nottinghamshire, a Manchester, Hull or Sheffield-based copywriter or a copywriter further afield, Creative Copy delivers the powerful copywriting services you require - on time, to brief and to budget.
Recently I contacted two small businesses – a health spa and a gastro pub – to make bookings. Neither has got back to me, presumably because their website contact forms aren’t working as they should be. As a copywriter that also dabbles in html on occasions, I know how tricky contact forms can be; they’re the part of a website that I leave until last. Getting them to work can be time-consuming, especially if you’ve added a Captcha code to avoid spam...more
Yesterday I took another look at a website that is, without doubt, one of the most visually stunning websites I have seen in a long time. Widgets that glide smoothly around like some state-of-the-art sliding doors wardrobe… Massive images obviously taken by skilled photographers… Indeed the first image you see takes up the entire ‘above the fold’ area on my desktop with a flowery animated tagline that screams out ‘advertising creative department brainstorming sessions’. In the corner is a tiny menu...more
Back in the summer I wrote a post The cheapest, easiest loyalty-building technique known to man? which talked about LoveKnitting.com who pop a simple, cheap boiled sweet into the package every time you place an order. Well I’m sad to report that the sweets seem to have stopped – and believe me I noticed! Which immediately made me think “Cheapskates!” and love LoveKnitting.com a little less...more
Many of us are guilty of it – creating bells-and-whistles websites that look amazing yet fall at the first post when it comes to doing what a website is there to do: generate business. Often it’s because key information and benefits are tucked away in an almost invisible navigation at the foot of the page. Or they’re camouflaged in a laid-back navigation right at the top which risks being confused with the browser task bar. Or they only appear on secondary pages, not the Home Page. Or the phone number is difficult to see. And so on. As a result...more
What I meant to say, of course, (just in case you’re assuming I’m the worst copywriter in the universe) was: Incorrect use of apostrophes drives me bonkers and bananas. Like the Facebook ad I saw today with this call to action: ***Limited stock. Get your’s!*** I continue to be astonished at the misuse of apostrophes in advertising – in ads, on websites and in print. ....more
Today I received my umpteenth parcel from LoveKnitting.com, my favourite online knitting yarn store. (I am a serial knitter.) Despite the fact that regular customers tend to get 10% off each new order, fast next-day delivery by a very friendly delivery driver from Hermes, regular special offers, a great range of yarns and no quibble free returns, I was somewhat put out. Why? Because, for the second order running, they’d omitted to include a boiled sweet in the parcel!more
HSBC's move to shift UK-based IT jobs overseas to Poland, China and India as part of its grand plan to cull 8,000 UK staff – AND get some of them to train their overseas replacements!!! – reminds me of the 'good old days' of the UK-based Midland Bank, before 'employer of choice' (as it likes to be known) HSBC took over. Back in the early 1980s (before I became a copywriter), one of my friends acquired a floppy 45rpm record produced by the Midland Bank as part of an advertising campaign to promote its tag line: The Listening Bank...more
I love it when a client tells me that one of my sales letters has generated loads of business. Like this email from a client not too long ago: "We sent out a stack of sales letters last week and within 48 hours we’d already had 8 people on the phone – and that’s even before our sales people started following up with calls. I know that every time I talk to you, Bev, I’m going to make money which is great!"...more
Apologies for being quiet on the blogging front, but I’ve been S.O. B.U.S.Y., which – of course – is a good thing. All bar one copywriting project has been from existing clients, many of whom go back literally YEARS. The exception was a company based in Europe who asked me to Anglicise a translation for a product leaflet. Basically, it needed a total rewrite, but they were so happy with the result that they sent me a second copywriting project – a trade advertisement – to write straight away...more
Okay, so what’s been on the copywriting menu this week? I’ve had the celebrity chef’s website again (copywriting for the recipe pages this time) followed by a case study for a company that supplies sea fish across the world. I’ve also been copywriting for a very old and regular client – a design agency which has probably put more copywriting my way than anyone else; we go back to 2003. (By the way I’m thrilled to have been included on their new website as their official copywriter!)...more
Next week I’ve got a meeting with the marketing manager of a long-standing client to talk through the company’s new branding – supplied by a design agency that specialises in corporate branding. From what I’ve seen so far, the new branding looks amazing: slick, creative and professional. And, when I think back to 2007 when I first met with this business, I can scarcely believe how far they have come...more
Nothing, except that I’ve been copywriting for all three today. The thing is, as a copywriter, you have to be able to switch from one completely unrelated product or service to another, often in the blink of an eye. Not only this but you have to adopt the appropriate tone of voice – for that particular market and media type. For instance two out of the three projects comprised website copy; the other was a sales letter. Very different. Yet it’s the kind of thing that, as an experienced copywriter...more