Freelance copywriter (Leeds, West Yorkshire)

27 years of delivering copywriting services in Leeds and across the UK

Bev Osborne, award-winning UK copywriter

Copywriter needed?

Looking for an experienced copywriter? A copywriter you can trust to produce powerful copywriting that gets results? A copywriter who knows how to use exactly the right mix of strategy, tactics and words to generate sales, encourage repeat business and build loyalty - even in tough times?

With Beverley Osborne of Creative Copy Copywriting Services you get a copywriter with over 27 years' experience. A copywriter who has worked with top direct marketing and advertising agencies at senior level. A copywriter who has produced copywriting for brands like BT, Bass, British Gas, Halfords, Parcelforce, Portakabin, the NHS and many more - plus a vast range of small and medium businesses.

An experienced copywriter

When you talk to Creative Copy about your next copywriting project, you get a copywriter with unparalleled expertise across virtually every market sector. A copywriter experienced across all types of copywriting services: websites, brochures, leaflets, sales letters, emailers, press releases, newsletters, case studies... and more.

Most important of all, you get a copywriter who is fully committed to growing your business, so you move forward and thrive, strengthening performance and increasing your market share.

Got a copywriting project in the pipeline? Need a UK copywriter who will translate it into extra sales? Let's talk.

Get a copywriting quote. Contact me by clicking here. Alternatively send an email or call 0113 266 5785.

Typical markets

Whatever your product or service and whoever you need to sell it to, I'll create powerful & affordable copywriting that does the job. Over the last 27 years I've worked with advertising agencies on dozens of top-name brands as well as building my own loyal client base of SMEs. Typical markets have included heavy industry, manufacturing, retail, finance, catering, education, travel & leisure, law, health, local government, telemarketing, public utilities, transport, mail order, IT - and many more.

A Leeds copywriter offering a UK-wide service

As a Yorkshire-based copywriter, I provide copywriting services for businesses across the UK, Ireland and Europe as well as Australia, New Zealand, Canada and the United States. So whether you're looking for copywriters in Leeds or a copywriter further afield, my copywriting will do the job - on time, to brief and to budget.

Let's talk

Powerful copywriting gets noticed. Powerful copywriting generates orders. Powerful copywriting pays for itself over and over in terms of new or repeat business. This is what you get when you trust your next copywriting project to Creative Copy Copywriting Services. So if you want to increase sales and market share, let's talk.

Copywriter blog

When your bells-and-whistles website goes wrong

A few months ago I blogged about the newish trend in all-singing-all-dancing websites with massive images and text that swim into view from the top, left, right and bottom and then back out again. These websites can be very hard to navigate your way through and the visual gymnastics can leave you feeling quite poorly. Then there are the occasions when it all goes wrong. Like today when I gave one of these bells-and-whistles websites another go. I was looking for job vacancies for a friend. It took me ages to navigate my way through all the visual gymnastics and then – hey presto! – the text and images did a vanishing act before my eyes....

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ARCHIVE BLOG POST OF THE WEEK: Sorry, but I haven’t a clue what you’re on about

(An occasional posting hi-lighting a post from my blog archive.) I won’t put a link to the website here because that wouldn’t be fair. But the other day I came across a UK business website with 200 or so words of text on its home page which said… NOTHING! And part of this ‘nothing’ comprised an awful lot of ‘corporate speak’: impressive-sounding words and phrases that, again, said… NOTHING. Phrases like 'innovative solutions', 'thinking outside the box', 'driving value', 'creative solutions', 'stand alone business', 'vision', 'mission' and so on....

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New testimonials from my clients

I’ve been gathering together some new testimonials for my new website – to add to the zillions I already have. Below is a sneak preview of what my current clients are saying about my copywriting services. "Bev has worked with ourselves on a multitude of projects over the years, nailing the brief every time. Not only have we been delighted with her service and turn around times, the results and response rates have gone through the roof." Paul McMahon, Sizzle Creative, Bolton, Lancs. "We're based in The Netherlands and Bev has helped us re-write our brochure and newsletter translations – providing 'Anglicised' text that's compelling, easy to read and which conveys the right messages to our customers in the dental sector.....

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I love website coding so much I could marry it

Yesterday around 7pm I had that 'Eureka!' moment when all the website coding I’d been tinkering around with for my new website 'just worked'. I have learned how to do the coolest mouse roll-over effect ever and, just as important, I know why it does what it does and how to customised it for other uses. My new website is going to take some time to put together. That’s because I want it to look just right, sophisticated and bang up to date. I also want to be sure that I’ve arrived at the stage where I can begin to offer html / website design as part of the overall copywriting package. That would be fantastic because ...

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My new website is shaping up nicely!

I’m so excited! I’ve been a bit under the weather over the last few months but I’ve used the time productively by bringing my html and website coding skills bang up to date. I’ve been using my own website as a 'guinea pig' (also designed by me - a customisation of a commercial website template) and it’s shaping up really well. It looks so much simpler and more modern than my existing website – and, of course, it’s responsive meaning that it works across all platforms. So watch this space for news on when it will be going live!

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Why it pays to regularly check that your contact form is working

Recently I contacted two small businesses – a health spa and a gastro pub – to make bookings. Neither has got back to me, presumably because their website contact forms aren’t working as they should be. As a copywriter that also dabbles in html on occasions, I know how tricky contact forms can be; they’re the part of a website that I leave until last. Getting them to work can be time-consuming, especially if you’ve added a Captcha code to avoid spam...

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Visually stunning – but a marketing tool it is most definitely NOT!

Yesterday I took another look at a website that is, without doubt, one of the most visually stunning websites I have seen in a long time. Widgets that glide smoothly around like some state-of-the-art sliding doors wardrobe… Massive images obviously taken by skilled photographers… Indeed the first image you see takes up the entire ‘above the fold’ area on my desktop with a flowery animated tagline that screams out ‘advertising creative department brainstorming sessions’. In the corner is a tiny menu...

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The sweets have stopped!

Back in the summer I wrote a post The cheapest, easiest loyalty-building technique known to man? which talked about LoveKnitting.com who pop a simple, cheap boiled sweet into the package every time you place an order. Well I’m sad to report that the sweets seem to have stopped – and believe me I noticed! Which immediately made me think “Cheapskates!” and love LoveKnitting.com a little less...

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Pitch your website at the laziest customer

Many of us are guilty of it – creating bells-and-whistles websites that look amazing yet fall at the first post when it comes to doing what a website is there to do: generate business. Often it’s because key information and benefits are tucked away in an almost invisible navigation at the foot of the page. Or they’re camouflaged in a laid-back navigation right at the top which risks being confused with the browser task bar. Or they only appear on secondary pages, not the Home Page. Or the phone number is difficult to see. And so on. As a result...

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Incorrect use of apostrophe’s drive’s me bonker’s and banana’s

What I meant to say, of course, (just in case you’re assuming I’m the worst copywriter in the universe) was: Incorrect use of apostrophes drives me bonkers and bananas. Like the Facebook ad I saw today with this call to action: ***Limited stock. Get your’s!*** I continue to be astonished at the misuse of apostrophes in advertising – in ads, on websites and in print. ....

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The cheapest, easiest loyalty-building technique known to man?

Today I received my umpteenth parcel from LoveKnitting.com, my favourite online knitting yarn store. (I am a serial knitter.) Despite the fact that regular customers tend to get 10% off each new order, fast next-day delivery by a very friendly delivery driver from Hermes, regular special offers, a great range of yarns and no quibble free returns, I was somewhat put out. Why? Because, for the second order running, they’d omitted to include a boiled sweet in the parcel!

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Listening to the 'listening bank'

HSBC's move to shift UK-based IT jobs overseas to Poland, China and India as part of its grand plan to cull 8,000 UK staff – AND get some of them to train their overseas replacements!!! – reminds me of the 'good old days' of the UK-based Midland Bank, before 'employer of choice' (as it likes to be known) HSBC took over. Back in the early 1980s (before I became a copywriter), one of my friends acquired a floppy 45rpm record produced by the Midland Bank as part of an advertising campaign to promote its tag line: The Listening Bank...

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