Freelance copywriter (Leeds, West Yorkshire)
27 years of delivering copywriting services in Leeds and across the UK
- Copywriter home
Need a copywriter? Welcome...
Looking for a professional copywriter? An established copywriter who will make a real difference to your sales? A UK copywriter who knows how to use exactly the right blend of strategy, tactics and words to encourage repeat business and build brand loyalty? Welcome to Leeds-based Creative Copy Copywriting Services.
Creative Copy is run by Beverley Osborne, an experienced freelance copywriter with over 27 years of delivering order-generating copywriting services for UK businesses - from sole traders and SMEs through to top names like BT, Bass, British Gas, Parcelforce, Portakabin, the Royal Mint and many more.
27 years as a UK copywriter
No matter what your product or service and whether you are a large or small business, I have the hands-on copywriting experience to produce first-class copywriting services that generate orders - quickly, to brief and at affordable rates.
- Why me?
A copywriter that gets results
With effective copywriting, every word and phrase counts. Every headline, sub-heading and paragraph needs to be pure persuasion. This is what you get with Creative Copy Copywriting Services. And it's why businesses use me as their regular copywriter time and time again.
As an experienced copywriter, I know what works and what doesn't - plus all the copywriting 'tricks of the trade' that translate your thinking into dynamic copywriting that gets results. I've been achieving great results for my regular clients for many years, so why not join them? Start getting better sales results now - contact me for a competitive quote. Or click here to find out more about me.
As an experienced copywriter I write everything from websites and sales letters to direct mail packs, corporate brochures, product literature, press releases, editorial and advertorials plus case studies, testimonials and newsletters. And if you need anything that isn't on this list, just ask. In 27 years as a copywriter I'm bound to have covered it. Read more about my copywriting services...
Most sectors covered
Over the past 27 years I've written copy for just about every market sector under the sun. So the chances are that I've already worked as a copywriter for a business in your sector. This means that you get the top-notch copywriting you need, quickly, on brief and at an affordable price. It also means that I instinctively know the kind of messages and tone of voice that motivate your customers to respond, so you build a valuable loyal base of repeat customers.
Growing smaller businesses into big ones
I've helped my regular clients thrive and grow over the years, working with them to establish a strong customer base supported by a great website, marketing literature and sales communications. Start growing your customer base now - contact me for a competitive quote.
- How the process works
How the copywriting process works
First we'll talk over the phone or by email so I can get a feel for your business and the kind of message you want to convey. Next, I'll send you a checklist so you can provide more background information. Then I'll email a draft for your comments followed by a final version for you to agree. That's how fast and straightforward it is. And with me, no copywriting project is too large or too small. So if future growth is important to you, let's talk business. Contact me today for a competitive quote.
Just a few of the many testimonials I've received as a copywriter
"Exactly the copywriting style I had in mind, Bev: fun to read and on-target but above all engaging" and "I so enjoyed reading this page of copy! It is wonderful!"
"All feedback on the newsletter has been very positive. In addition, our budget for this coming year includes funding. So please continue your excellent work [on the Council website]."
"Thanks Bev, I’ve had a quick look at the draft sales letter and my first impression is good (as I’ve come to expect from you!)"
"You're fantastic and may we continue working together for many more years."
"We sent out a stack of sales letters last week and within 48 hours we'd already had 8 people on the phone - and that's even before our sales people started following up with calls. I know that every time I talk to you, Bev, I'm going to make money which is great!"
"I believe the letter you have provided has been the strongest we have had for any campaign to date."
Get in touch today
In the meantime, to find out more about my copywriting services, please feel free to browse through the rest of my website using the navigation at the top of the page.
I look forward to hearing from you!
A Yorkshire copywriter offering a UK-wide service
As a Leeds-based copywriter I provide copywriting services for businesses across the UK, from London to Edinburgh, Belfast to Liverpool. I also work for organisations in Europe, Canada and the United States. So whether you're looking for copywriters in Yorkshire, Lancashire or Nottinghamshire, a Manchester, Hull or Sheffield-based copywriter or a copywriter further afield, Creative Copy delivers the powerful copywriting services you require - on time, to brief and to budget.
Creative Copy also offers technical / engineering writing services, provided by Paul Osborne, our specialist Leeds-based electrical and mechanical engineering consultant / technical writer.About Creative Copy
Recently I contacted two small businesses – a health spa and a gastro pub – to make bookings. Neither has got back to me, presumably because their website contact forms aren’t working as they should be. As a copywriter that also dabbles in html on occasions, I know how tricky contact forms can be; they’re the part of a website that I leave until last. Getting them to work can be time-consuming, especially if you’ve added a Captcha code to avoid spam...more
Yesterday I took another look at a website that is, without doubt, one of the most visually stunning websites I have seen in a long time. Widgets that glide smoothly around like some state-of-the-art sliding doors wardrobe… Massive images obviously taken by skilled photographers… Indeed the first image you see takes up the entire ‘above the fold’ area on my desktop with a flowery animated tagline that screams out ‘advertising creative department brainstorming sessions’. In the corner is a tiny menu...more
Back in the summer I wrote a post The cheapest, easiest loyalty-building technique known to man? which talked about LoveKnitting.com who pop a simple, cheap boiled sweet into the package every time you place an order. Well I’m sad to report that the sweets seem to have stopped – and believe me I noticed! Which immediately made me think “Cheapskates!” and love LoveKnitting.com a little less...more
Many of us are guilty of it – creating bells-and-whistles websites that look amazing yet fall at the first post when it comes to doing what a website is there to do: generate business. Often it’s because key information and benefits are tucked away in an almost invisible navigation at the foot of the page. Or they’re camouflaged in a laid-back navigation right at the top which risks being confused with the browser task bar. Or they only appear on secondary pages, not the Home Page. Or the phone number is difficult to see. And so on. As a result...more
What I meant to say, of course, (just in case you’re assuming I’m the worst copywriter in the universe) was: Incorrect use of apostrophes drives me bonkers and bananas. Like the Facebook ad I saw today with this call to action: ***Limited stock. Get your’s!*** I continue to be astonished at the misuse of apostrophes in advertising – in ads, on websites and in print. ....more
Today I received my umpteenth parcel from LoveKnitting.com, my favourite online knitting yarn store. (I am a serial knitter.) Despite the fact that regular customers tend to get 10% off each new order, fast next-day delivery by a very friendly delivery driver from Hermes, regular special offers, a great range of yarns and no quibble free returns, I was somewhat put out. Why? Because, for the second order running, they’d omitted to include a boiled sweet in the parcel!more
HSBC's move to shift UK-based IT jobs overseas to Poland, China and India as part of its grand plan to cull 8,000 UK staff – AND get some of them to train their overseas replacements!!! – reminds me of the 'good old days' of the UK-based Midland Bank, before 'employer of choice' (as it likes to be known) HSBC took over. Back in the early 1980s (before I became a copywriter), one of my friends acquired a floppy 45rpm record produced by the Midland Bank as part of an advertising campaign to promote its tag line: The Listening Bank...more
I love it when a client tells me that one of my sales letters has generated loads of business. Like this email from a client not too long ago: "We sent out a stack of sales letters last week and within 48 hours we’d already had 8 people on the phone – and that’s even before our sales people started following up with calls. I know that every time I talk to you, Bev, I’m going to make money which is great!"...more
Apologies for being quiet on the blogging front, but I’ve been S.O. B.U.S.Y., which – of course – is a good thing. All bar one copywriting project has been from existing clients, many of whom go back literally YEARS. The exception was a company based in Europe who asked me to Anglicise a translation for a product leaflet. Basically, it needed a total rewrite, but they were so happy with the result that they sent me a second copywriting project – a trade advertisement – to write straight away...more
Okay, so what’s been on the copywriting menu this week? I’ve had the celebrity chef’s website again (copywriting for the recipe pages this time) followed by a case study for a company that supplies sea fish across the world. I’ve also been copywriting for a very old and regular client – a design agency which has probably put more copywriting my way than anyone else; we go back to 2003. (By the way I’m thrilled to have been included on their new website as their official copywriter!)...more
Next week I’ve got a meeting with the marketing manager of a long-standing client to talk through the company’s new branding – supplied by a design agency that specialises in corporate branding. From what I’ve seen so far, the new branding looks amazing: slick, creative and professional. And, when I think back to 2007 when I first met with this business, I can scarcely believe how far they have come...more
Nothing, except that I’ve been copywriting for all three today. The thing is, as a copywriter, you have to be able to switch from one completely unrelated product or service to another, often in the blink of an eye. Not only this but you have to adopt the appropriate tone of voice – for that particular market and media type. For instance two out of the three projects comprised website copy; the other was a sales letter. Very different. Yet it’s the kind of thing that, as an experienced copywriter...more