As an experienced copywriter, my copywriting works. It pulls in business and increases market share. It also generates the kind of loyal customer base that's vital in today's climate.
No copywriting project is too small, too large or too complex. As one of the web's longest-established copywriters I can handle anything from a simple half-hour sales letter edit to a complete marketing campaign.
I write everything from websites and sales letters to direct mail packs, corporate brochures, product literature and more. As a professional freelance copywriter, I also write press releases, editorial and advertorials plus case studies, testimonials and newsletters. And if you need anything that isn't on this list, just ask. In 27 years as a copywriter I'm bound to have covered it.
Scroll down for some examples of my copywriting services. You can also click here to read some client case studies based on recent work.
I've been at the sharp-end of UK copywriting for over 27 years, writing copy for leading brands like BT and British Gas. But nowadays I prefer to work for small to medium sized businesses. Why? Because I enjoy playing a key role in your business growth, just as I've done for countless other SMEs and sole traders since I became a professional freelance copywriter in the early 1990s.
This means that smaller businesses can tap into the same high-quality copywriting services enjoyed by some of the UK's biggest brands. But, because I recognise that your budget is probably limited, I keep my prices very competitive. So, with me as your copywriter, you get big brand copywriting at small business prices.
Website in the pipeline? Or do you have a gut feeling that your current web content could work harder? I've been producing powerful and engaging website copywriting for decades, across a vast range of industries from education and telemarketing through to IT and finance. Click here and here to see some examples of web content writing on my client case studies pages.
I've written brochures and leaflets for IT organisations, finance, heavy industry, chemicals, utilities, construction, breweries, health clubs & spas, medical services, local councils, universities, graphic designers, self-storage companies, advertising agencies, translation companies... Many have been household names like BT, Bass, British Gas and Portakabin. Click below to see some examples of writing content for brochures.
Looking for a sales letter copywriter? Look no further. I've been writing powerful sales letters for over 27 years having cut my copywriting teeth in the direct marketing heartland of England in some of the UK's top direct response agencies. Click here to see some examples of writing sales letters and direct mail packs.
I've written dozens of case studies over the years - both business-to-business and consumer. My preferred technique as a B2B and B2C case studies copywriter (and the one that's been proven to work best for my clients) is to replicate a conversation, almost like an article within the classic Problem / Solution / Conclusion framework. Click here to see some examples of case studies copywriting.
Got something newsworthy to say? I can write your newsletter from scratch, edit existing newsletters or take text from your other literature and rewrite it to make it exciting, relevant and interesting. I also write articles or editorial on just about any subject matter - whether it's a customer relationship-building exercise via email or for a website.
When you need to grab an editor's attention with your press release, I'm your copywriter. As a professional press releases copywriter, I've written scores of press releases, news releases and PR communications over the years. I also write editorials, advertorials and articles.